Matt Travaille

Brand redesign for TCF, a financial services company with 395 branches nationwide. The rebrand positioned TCF to be part of a $22 billion merger with Huntington Bank.

I led the creative team at Google’s North American retail agency for 5 years; responsible for in-store presence of Google and Nest products at retailers like Target, Walmart and Best Buy — as well as mobile providers.

Design system and guidelines created for Target’s HR group to communicate with every team member, from hourly employees to the C-suite. Included concepting and art directing a visual asset library to be used across the system.

Video content to promote Target’s partnerships with brands like Johnson & Johnson and Disney.

Designed the Graphis award-winning gold and silver-plated cup, as well as the overall $1K derby experience as part of a charity and fundraising initiative.

Photo art direction for Target & Roundel grocery, baby, home and seasonal vendor partner programs.

Complete brand design for an industrial mower company that builds both remote-operated and autonomous lawn mowers. Named one of the World’s Most Innovative Companies 2023 by Fast Company.

Interactive and print toolkit that financial advisors utilize to attract new clients.

Website, email, in-store signage and direct mail for the private label card of this iconic retailer.

Brand redesign for a school seeking to transform the lives of Kenya’s impoverished children by raising leaders and providing life’s basic necessities including nutrition, medical care and education.

Branding, naming and label design for an innovative primer and spray paint that can be applied in a single coat.

Identity system for an employee-led committee charged with creating a positive culture within the agency.

Quarterly publication that highlighted marketing initiatives across the Cox Communications portfolio of companies.

Campaign and support materials for Target’s yearly employee giving program.

Brand campaign, system design and apparel for the take-n-bake pizza chain with more than 1,300 locations.

Social campaign to promote All-Star Game telecasts for Cox Communications.

Cover design for the annual summer issue of a magazine that celebrates the best arts, entertainment, food and culture in the state.

Solutions brochure targeting the architectural market for AWC, a 120+ year old window manufacturer.

Brand identity and uniform design for an adult wiffleball team.

Brand identity, iconography and packaging for a powerful oxygenated bleach cleaning product.

Sales brochure featuring commercial roofing products made by one of America’s iconic brands.

Capabilities brochure for a non-profit whose mission is to help revitalize low-to-moderate income communities.

Graphic and promotional support for an award-winning short film about children caught up in a war zone.

Brand identity system for one of the Twin Cities best prop and special effects shops.

Packaging for a line of flavored vinegars sold to benefit a youth leadership program.

Promotional work for Minneapolis-St. Paul’s original craft brewery.

Branding for an AIGA Minnesota student event where students focus on strengthening their design portfolios via reviews with industry professionals and a series of workshops and breakout sessions.

Branding and promo campaign for polo events benefitting the Children’s Cancer Research Fund.

Branding for a high school math club.

Quarterly newsletter for a cookware store and culinary school to promote special offers in their retail locations, as well as their cooking class curriculum.

Manual scoreboard & custom typeface designed for the best place to stock up on Twins gear and memorabilia.

Reel packaging, sales materials and website redesign for a fishing brand originally founded in Sweden.

Promotional kit to launch Best Buy’s in-house media network.

Branding and sales materials for a Charleston-based real estate development.

Brand building and ticket sales campaign for the local MLB team.

Brand and packaging refresh for this rebel brand of fishing line.